Carleen Hawn over at Found|Read has a great post about how she digs and prys to find that little thread of motivation at her company and why it works.
I wish more people sought to dig this deep and I wish most employees would dig this deep to find what they want. Bravo!
I will give you an example. When I was staring this current company of mine — waaaaay back in 2003 when it was just me, my scruffy bathrobe, and a zealous concept — I knew I needed a ROCKSTAR of an engineer. I knew I needed someone who was of higher technical acumen than anyone I had ever met before. And for me — a tech lifer — I knew that this was a tall order. So, after milking my network to the bone, I finally found the guy I knew I wanted. His name was Samy. And, I knew right away, that I had stumbled upon one of the best technical minds around. This kid was 16 years old, had already dropped out of high-school, was earning six figures, supporting his parents at his day job, and on weekends was moonlighting for an enterprise anti-virus company decrypting Russian viruses written in assembler code for $200 per hour. Um, hello Rain Man.

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